Building mental health literacy in sports

We’re committed to improving mental health literacy in sports by supporting athletes, coaches, parents, and everyone involved in the sports community.

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Our Vision & Mission

We’re committed to improving mental health literacy in sports by supporting athletes, coaches, parents, and everyone involved in the sports community—on or off the ice, field, or court.

As a registered charity, we provide evidence-based courses and resources proven to reduce stigma around mental health. Backed by credible professionals, we equip the sports world with the tools they need to prioritize mental well-being—helping everyone thrive both in and out of the game.

Want to understand what drives us forward and how we show up every day?

Keep reading to explore our long-term aspiration, our daily purpose, and the guiding pillars that shape everything we do.

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Kids Playing Hockey on Ice - Connect Sport

Our Vision

A future where mental health is championed in every corner of the sports community, empowering athletes, coaches, and parents to foster resilience, connection, and lifelong well-being.

Our Mission

Connect Sport strengthens mental health literacy across the sports community through evidence-based education and practical resources. We equip coaches, parents, and athletes to build resilience, reduce stigma, and create inclusive environments where mental well-being is supported and prioritized.

Our Core Values

At Connect Sport, our core values are the guiding pillars of our actions. They shape how we think, how we work, and how we show up—on the ice, off the field, and everywhere in between.

Accessibility

Empowerment through Accessibility

Everyone deserves access to mental health support. We create tools and resources that are simple, clear, and useful—so the whole sports community can take care of themselves and each other, with confidence and compassion.

Resilience

Resilience through Informed Action

We use sport to build emotional strength. Through mental health literacy, we give coaches, parents, and athletes the tools to face challenges with confidence, support each other, and take positive, informed action—on and off the field.

Connection

Shared Literacy through Connection

What People Think About Us

Testimonials from coaches, organizations and parents about Connect Sport and what we do.

Kent

Parent, LLoydminster

Real life feel to mental health.

This program acts as a short but important reminder of key indicators of what a mental health situation looks like. This program brought a real life feel to mental health and the stigmas around it. It made you look at the questions from another perspective. We all feel or deal with mental health in some way in our lives, and this program reminds us of our role as supporter and patient of mental health and how we can get help before it negatively affects our lives or someone else’s around us.

Marcus

Coach, Calgary Northstars

Connect Sport was an enlightening experience.

This platform offered valuable tools that better equipped my staff to better support the mental health challenges of our players.

Rohit Sharma

Coach

Arming our coaching staffs with better tools to support mental health literacy has been a great investment into their development to become better coaches far more valuable than any X’s and O’s training would have. We will continue to work directly with Connect Sport as more support is needed in this area in sport.

Jesse hale

Calgary Northstars GM

Part of a much needed shift.

Connect Sport has been a huge part of a much needed shift in the mental health support of our athletes during the 2022/23 season. We currently host 12 minor hockey programs within CNHA with 220 players and 50 coaches. Following our Connect Sport Coaches on boarding I received calls from a large number of our coaching staffs thanking us for this resource. I have also had a member for each of our staff outline at least one instance where Connect Sport training has helped with better Connect and support an athlete on their team this season.

Supporters

Do you need help?

If you or someone you know is in need of help, please seek help directly and contact 988, Canada’s Mental Health Crisis Line, call or text 988 at or visit their website at 988.ca.

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One hour. One course. A lifetime of impact for mental well-being—on and off the field.

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